MEET JENNIFER

Your Financial Systems Strategist

I’m Jenn, the owner of Crafty Books and Budgets. With over five years of experience working within a CPA firm managing operations and project workflows has given me a deep understanding of what small business owners need to stay financially organized. I’ve seen firsthand how important accurate, up-to-date books are—not just for tax season, but for running a smooth and profitable business year-round. Growing up in a family of tradespeople, I witnessed loved ones’ dreams fall apart, where managing cash flow and expenses often took a backseat to getting the job done, ultimately setting them up for financial struggles down the road. That’s what inspired me to start CB&B—to help business owners stay ahead by keeping their finances organized and easy to understand.

I also tap into my experience as a legal assistant, where I spent 10 years working in a law firm, and unexpectedly unraveled years of bookkeeping errors—particularly involving client funds—and then assisted in the extensive cleanup. Through that process, I gained a deep understanding of financial compliance. Law firm accounting leaves no room for shortcuts—bar regulations for managing client funds are strict, and failing to meet them can result in compliance violations, and loss of trust.

My passion is breaking down complex problems and creating streamlined processes. I believe that every business operates differently, which is why I focus on developing unique bookkeeping workflows tailored to each client. This personalized approach helps business owners manage their day-to-day finances more easily, allowing them to concentrate on what they do best—building, creating, and serving their clients.